This was supposed to be the day I announced my new business.
Launch of my new business has been delayed. Why? A deadline-challenged consultant and a bad font choice, which spiraled into big-time schedule problems with the website and with printing. There’s nothing to be done but fix it and that takes time. So while we’re doing that, I wanted to share a few thoughts on how this venture is different from the norm.
As I put together my launch plan, I’m finding that my approach is hard for traditionalists to understand.
A calling more than a traditional business
I think that’s because the new venture (which I’m not disclosing until launch day) is more a calling than anything else. Yes, I had a big career in business before I retired. I was in senior roles when I left the business world, and I didn’t leave those skills behind. No, they’re part of me, still.
But this is different. It’s MY business and MY calling. Its products and services are meant to support healing. All kinds of healing.
It’s personal. Very personal, inspired in part by a friend who died last year. Because it’s personal, I want to be fully involved. I’m not interested in staffing it up to be big or growing it into some mega company so I can sell it.
And it’s not all about making money. No.
Nor am I interested in being famous. I don’t want to be on Oprah. If she had a real show these days.
I don’t want personal visibility. No, not what I’m about. At all.
Goals are different at this age
I’m retired, mostly. I don’t want my work to take over my life at this age. M and I have a beautiful life with significant amounts of travel. So the venture is scaled to my life in my 60s. Some services I’ll do personally but the products I have developed don’t need daily attention, just marketing. Of course, I’ve already got ideas for the next bunch of products — so more work ahead after this first offering is presented.
This heart-centered project needs to pay for itself and make a little money, but I don’t need it to pay the bills. It’s not our primary source of income and doesn’t have to be–and that gives me an incredible amount of freedom. Freedom to help people.
Because I don’t need to manifest wealth from this business, some people think I’m not serious about it. But nothing could be further from the truth. I’m DEAD serious about it. it’s just that my goals are a little different than the norm.
Initial reach will be purposely limited, because I’m planning a “soft launch.” That means that to some degree I’m restricting my audience until I am back from travel in May and early June. I want to see how demand shakes out on a smaller scale, first. We’ll be out of the country for a couple weeks –which won’t impact product availability– and then I’m taking my products and services to a meeting, where I’ll offer them to folks who are in my target audience. I’ll expand my reach after I’m back from that event in early June.
So, yes, this was the day I was going to tell you what I was up to. But I can’t. Not yet.
Wondering…have you launched a new business and what was that like?