When I talk to my college-grad nephews about their job searches, it’s clear that today’s job market is very different from the one I encountered as an entry-level business professional. Networking is still important, but personal branding is where the rubber meets the road.
Human resources departments get an average of 100 resumes for every job they post. That’s a lot of paper and a lot of grey type to read. How can an applicant stand out?
Successful job candidates have always had to find ways to differentiate themselves from the competition, even when it wasn’t called “personal branding.” But today, new tools are available—and can make a big difference in landing that interview, and a great job.
Social media can help or hurt, and a recent survey of HR professionals revealed that LinkedIn is the social media outlet they rely on most. But there’s another 21st century tool that’s getting attention in the HR department, and that’s the personal website.
Get a personal website
That’s right. More than two-thirds of HR professionals reported in a recent survey that a personal website provides more insight than a resume alone. More than half said that a personal website increases their interest in learning more about a candidate. Nearly one-third agreed that a personal website can provide a competitive edge.
That competitive edge is what every college grad job-seeker strives for. That’s why in today’s employment scenario, a personal website is important. It allows young job seekers to present themselves in the way they wish to be perceived.
A simple resume just can’t shape a job-seeker’s image the way a website can. A personal website expressly for potential employers to see doesn’t need to be elaborate but it definitely needs to be professional. Applicants must approach the content and design of their website from the point of view of a recruiter, thinking through what a hiring manager would like to see—or not see. Both are equally important.
The mechanics of setting up a personal website is a fairly simple process and today, there’s no better domain name that www.yournamehere.ME. Yes, the .ME domain names make perfect personal websites for job seekers—and they can be updated to stay functional throughout an entire career. I love this idea and am talking to all the young professionals in my life about it.
Here’s some helpful advice
Go here to www.domain.me to learn how to get a .ME domain name and for helpful tips on setting up a personal website. In fact, their site includes a step-by-step guide to setting up a website.
If you’d like your young professional to know more about what recruiters look for so he or she is better prepared to land that big job, they can download the entire HR professionals survey results here. It’s helpful.
Armed with this data and a personal website? Go get that job! Best of luck to your college grad: one of mine has just landed a big one!
This post was inspired and sponsored by Domain.ME, the provider of the personal URLs that end in .ME. As a company, they aim to promote thought leadership to the tech world. All thoughts and opinions, of course, are my own.