It was the 1950s version of Altoids or Tic Tacs, a tiny little square of breath cologne with a distinctive licorice taste. Well, I THOUGHT it was an 1950s invention, but it’s really been around since the late 1800s. I had no idea that it was invented and marketed by T.B. Dunn & Co. in my home town of Rochester, NY. T.B. Dunn was a perfume company, so Sen-Sen was marketed as a breath perfume, to cover up evidence of drinking or cigarette smoking.
The teeny black squares came in little paper envelopes or cardboard boxes, at first. The plastic packaging in my photo came a lot later.
My father always smelled of Sen-Sen and I have a better appreciation for it now, than I did back in the day. That’s because it was discontinued in 2013 and not on the market at all. I suppose it’s gone now because it smelled like old people. Still, I wish I could buy some, just to taste nostalgia.
Here’s the thing about nostalgia–it’s felt with our senses first.
So today I’m wondering, what’s the taste of nostalgia from your youth?