If you’re not a blogger, you probably don’t know that your comments are blogger GOLD. Whether it’s because we like to promote discussion or we want to show reader engagement to our sponsors, we love your comments.
But there are a few easy-to-fix mistakes bloggers make that get in the way of reader engagement and comments. They don’t mean to, they just don’t know they’re making them.
So here are 5 blog mistakes that bloggers can fix today and in the process, improve reader engagement with their site.
MAKE YOUR POST COMMENT BUTTON VISIBLE
If a reader can’t easily figure out how to post a comment, they’ll move on. Make the POST COMMENT button super obvious. If it’s too light and fades into a light background, change the color. If it’s dark type on dark background, it’s probably too hard to read. Fix it. And put it someplace obvious. The most obvious location would be at the end of your post. Blogs get more comments if it’s easy to comment. It’s as simple as that.
I’m sure it comes as no surprise that pop-ups are annoying. Readers do not want to have to close a window to read your blog or comment. Most often these are pop-up subscription promotions. I am not alone in thinking they are annoying. Find another way to get subscriptions, even if it’s a line and link inserted at the end of every post.
MAKE POST CONTENT RELEVANT
To readers, that is. I see quite a few bloggers posting local content in comment-exchange groups that have an international membership. How relevant is a post about Joe’s Auto down the block to readers in India or even Peoria? All comments are not equal: if I were the client, I’d look at those comments from people who will never use my business and think the blogger isn’t doing her job.
Bloggers with a passion for narrow topics that are of limited interest, shouldn’t post in comment exchange forums populated by bloggers who really don’t care. Know your audience and go after comments from people who do care.
AVOID PERSONAL PURGING
It always surprise me when bloggers post extremely personal anecdotes that are simply purges with no lesson or takeaway message. Your blog is not your private diary. Don’t tell readers that your mother abused you without also telling us how you coped with it or asking for suggestions because you are having trouble coping. A story is just a story unless it teaches the reader something or promotes real discussion about solutions. Save cathartic purges for your journal. Make your blog content educational or meaningful to readers.
ADD YOUR TWITTER HANDLE TO YOUR TWEET BUTTON
Bloggers who want to know who is tweeting a post, should make sure their Twitter handle is loaded into the Tweet button so they are automatically notified. If we’re tweeting you, we want you to know, but we don’t want to have to look up your Twitter handle. Mostly because many handles are not intuitive. Easy to do.
So there you have it.
Five fixes that you can implement today.
You’ve probably figured out the key to fixing these five blog mistakes, and it’s this:
Make your content relevant and interesting to your audience. And make it easy for readers to comment.
Yes, just that easy. Happy blogging!