Wandering around the internet you can come across some pretty cool things. Like Cool People Care, a socially responsible company that markets products with a message–and donates a portion of the proceeds to causes represented by the goods. It’s making a difference and providing an opportunity for others to do the same … AND own some cool stuff.
Let me show you a few of the products they sent me to review and let co-founder and CEO Sam Davidson tell you about the vision behind the company. He says that the company “funds lots of groups doing lots of good things” and you’ll see how that’s so. And maybe want to buy some here, at the online store. But, first:
How did you come up with the idea for this business?
Cool People Care began way back in 2006 with a friend – Stephen Moseley. He and I met working for a nonprofit organization in Nashville and saw an opportunity to connect charities with people looking to make a difference, but unsure of where to begin.
Since this was the early days of social media (anyone remember MySpace?), he and I built a social network that allowed any US-based 501(c)3 to list volunteer opportunities, events, etc. We’d then cultivate an audience by a daily, actionable way to make a difference. Our goal was to mobilize as many people as possible toward causes that matter to them. Our philosophy was simple: it’s cool when people care.
What organizations do your products support? How do you determine the amount they get?
We support a wide variety of organizations through our merchandise. Organizations are welcome to contact us with special projects they’re working on and we can then look at ways to help. Our causes have ranged from disaster relief organizations working in places like Oklahoma and Texas to community foundations in Nashville.
If people want to support a particular cause, can you help them identify a fit?
Sure! We’ve got nearly 20 issues represented now, including:
– animal rescue and adoption
– tree planting
– clean water
– veterans care
– women’s rights
– manatee protection
– breast cancer research
– marriage equality
What’s new and in the works now?
Ha! Right now, we’re just trying to keep up with all the folks who want to wear our gear while telling the world they care. We aim to release a handful of new designs (related to new issues) each year so the movement keeps growing.
If you’re all about hope, you’ll love this one as much as I do:
We invite you to visit Cool People Care here, and explore the products related to causes you’d like to support.