There is always a story. No one makes a big life leap without some sort of catalyst. These things aren’t casual decisions.
A professional woman I met at a networking event sent me an email last month that went something like this:
I took a look at your website and while it was full of facts, there wasn’t a single place where you told the story behind your business. There was none of the passion and feeling that were so evident when you told us about starting A Healing Spirit.
Taken aback, I realized that she was right.
Oh, I’ve told the story here a couple times, but it didn’t appear on A Healing Spirit. The irony was rich: I write emotionally-loaded first-person essays and have for decades. You’ll see some that have been published under the Portfolio tab above. So it’s not that I’m uncomfortable writing emotion. Some of my very best writing has been that kind of heart-full stuff.
I just didn’t include it as part of A Healing Spirit’s website.
Forest, meet trees. Isn’t it interesting how everything I advised my clients for decades I completely ignored when it came to my own business? Which is why it’s great to have an outside view. Or two or three.
This month I added a tab to A Healing Spirit called The Story Behind A Healing Spirit.
Two years ago I was happily retired. I had no idea that I was about to start a business. And then, I heard a voice.
I was led to this business and it all started with Marilyn. Since her story is such a big part of why I do what I do, I need to tell it on the website.
I know, it seems so obvious, doesn’t it? But it just didn’t occur to me.
So here’s what I added: